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Privacy Statement

Update: April 2, 2021

We appreciate your business, and we value your privacy and security. Pure! is therefore committed to safeguarding your privacy both online and off and taking every step possible to ensure that your personal information is secure. Toward that end, we have developed the following comprehensive, global privacy policies.

We protect your privacy in every way we can think of.
  • We collect personal information from you only when you choose to provide information to us, such as by filling in our forms and purchasing our products.

  • If at any time you wish to review, update, change or delete any information you have provided to us, you can contact your Pure! Partner or contact us directly at

  • We will only use the personal information you share with us to assist you in conducting business with us.

  • We will only share your personal information with our Pure! Partners and the Juice Plus+ Company, other than business service partners under contract to us who help us serve you better in areas such as fraud prevention, technology services, and specialized customer services. Our contracts dictate that our service partners only use your information in connection with the services they perform for us. 

  • We may also be required to disclose your personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

  • We may also supplement or combine your personal information with data lawfully obtained from third parties such as banks and credit card processors that assist us in conducting business with you.

  • We will never, under any circumstances whatsoever, sell or rent any of your personal information to any third parties for any purpose, as many other companies do.

  • We may, from time to time, send you e-mails regarding our products. If you do not wish to receive such mailings, simply click on the “unsubscribe” link at the bottom of the email or contact us at We may also contact you by phone if there is a problem regarding your business with us. If you do not wish for us to contact you by phone, even if there is a problem, you may contact us directly at

  • To assure the high level of personal service for which our company is known, if you choose to become a customer and are not already affiliated with an independent Pure! Partner, we may assign you a Partner and share basic contact information you provide – such as name, phone number, and email address – with them. 

  • If you choose to become more than a customer and become a Pure! Partner, you will need to provide additional personal information to us such as your Social Security and/or Tax ID number. We apply the same safeguards to this additional information as we do to credit card information and other financial information.

  • All independent Pure! Partners are also contractually obligated to abide by our privacy and security policies, which include the obligation not to share your personal information with anyone else, under any circumstances.


If you visit our websites, we may save information in the form of “cookies” on your computer or other device. “Cookies” are text files that are saved on your computer and contain information about you. We use cookies to offer you better service by helping to provide more tailored information to you and to facilitate access to our website and its usage. Cookies also help us keep track of your “shopping cart” before you complete any purchase. We do not allow third parties to place cookies on your computer or other device.

If you wish to turn off the cookies, all major Internet browsers allow you to delete cookies from your computer, to prevent cookies from being saved, or to give a warning before a cookie is saved. However, if you turn off cookies completely, you may not be able to use all of the functions of our websites to their full extent, and some web pages may not display properly.

We may also use web analysis services, either directly or through third party providers, to collect information about your usage of our websites (including your anonymized IP address). We will use this information to evaluate usage of the websites, to create reports about the website activities, and to help us provide further services to our users such as you.

Statement Updates

We may update this Privacy Statement from time to time to ensure that it reflects changes in the world around us.  If we do update it, we will always make the updated statement available here for your continued review.

Contact Information

If you have any questions or concerns regarding our use of your information or about this Privacy Statement, please contact us at

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